ROI & What Should We Do

ROI & What Should we do to make it better?

ROI which stands for return on investment. It means a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. I think this is very efficient information to the people who are willing to join the social media marketing field. It has three stages.

First step is Launch. Lauch menas setting up the base skills and base information that will help to start what you want to do such as facebook, linkedin, twitter and so on. I think is step is the most important part to ROI. It is just like architecture. If you are building a house and base con structure is not well made, the house will collapse and it is same for ROI or any kind of marketing field.

Second step is Management. Basically, it menas managing the company for whatever they are dealing with. Now company start to approach to their field to make some movement or to develop their company. While this process, it can be very tactical and time consuming but need patient. Instead of getting or wanting the result right away, taking time waiting for mid to long term result is better. 

Third step is Optimization. Optimization. This is fun part. Getting a result from what the company did and understanding the values of customers. Through this process, company can change their ways to approach to people and develop. However to reach this point company have to dedicate to what they are doing and not so many companies has reached this point.

Thing is, all these are connected to one conclusion. Social media marketing is everywhere.  Social media marketing can be used in everywhere and it is not jus to socialized with people. It is more used to develop oneself or the company and the ultimate goal is to make a profit.